Propagation, Research and Preservation of the Performing Arts and Traditions of South India
The Music Academy, Madras is happy to announce its collaboration with KVB Kala, the CSR wing of Karur Vysya Bank, on a comprehensive initiative dedicated to the propagation, research and preservation of the performing arts and traditions of South India.
This collaboration brings together the Music Academy’s decades of scholarship and institutional stewardship with KVB Kala’s commitment to social and cultural responsibility, in a shared endeavour to safeguard and nurture South India’s rich artistic heritage for generations to come.
The initiative encompasses three programmes, each addressing a vital dimension of this shared vision.
- Propagation, sustenance and revival of South Indian classical music and dance traditions and support the wellbeing of artists. Focus on supporting the continuity and growth of traditional and classical art forms through performances, lecdems and workshops. Offer recognition to artists in need and honour their contributions to the arts.
- Research, documentation, publication, dissemination and preservation of traditional and oral knowledge systems. Advance scholarly research into South Indian classical performing arts and make this knowledge widely accessible through publications that enrich both academic and public understanding. Systematic documenting and archiving of oral traditions, techniques and knowledge passed down through generations, ensuring that this intangible heritage is not lost to time.
- Expanding inclusive access to South Indian classical music and dance traditions, their knowledge and learning, among rural and underprivileged students. Introduce South Indian classical music forms and music research to rural and underprivileged student communities, widening access to and appreciation of these art forms across all sections of society.
Through this partnership, the Music Academy and KVB Kala reaffirm their shared commitment to ensuring that the classical performing arts and traditions of South India are propagated, studied and preserved for future generations.
For more information about this initiative, please look out for updates on the website of the Music Academy.
